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Facts of Life

Facts of Life:
Issue Briefings for Health Reporters
Vol. 10, No. 1
January 2005

Risky Business: Conveying Disease Statistics

The Issue

The Facts

Catching the problem early

Expert Sources

References

The Issue:

In health, risk is the chance that a person will develop a disease over a certain period of time. It is a mathematical description, a statistical glimpse at what might be. The same “risk” attached to a new drug, a surgical procedure or a behavior like unprotected sex can be described in a variety of ways, from odds ratios to relative and absolute risk. Despite recent news about pain relief drugs, common fears about breast cancer and prostate cancer and the potential outbreak of a bird-flu pandemic, risk remains a poorly understood concept by consumers, patients and even some doctors.

Risk as Rollercoaster

For many patients, risk is meaningful beyond the numbers. In 2001, the odds of dying in a pedestrian accident were one in 46,960, while the odds of dying in an earthquake were one in 10,181,922. [1] Yet most people would call living in an earthquake-prone area “riskier” than walking down the street. Risk is an emotion-laden term, and personal perceptions can color how people view the risk inherent in an illness or a behavior.

What, Me Worry?

Risk is a population-based measure, the chance of something happening as determined by its occurrence among a large group of people over time. An individual's risk varies considerably within the numerical boundaries of a population's risk, due to variations in personal genetic, environmental and behavioral factors. Individuals may alter their health behaviors after becoming aware of population risk for a certain condition or they may dismiss population risk as something that happens to everyone except themselves.

The Facts:

  • An analysis of randomized controlled trials and systematic reviews suggest that health programs that present their benefits in terms of relative risk are funded more often than those that use absolute risk or other statistical descriptions. [2]
  • Researchers found that readers of breast cancer risk pamphlets were more likely to understand risk with the help of graphics that contained human stick figures rather than bar graphs. [3]
  • In a study of 207 news articles about three major medications, only 60 percent reported the benefits of the medication in a quantitative form. Of those that did, only 2 percent mentioned the absolute, rather than relative, benefits of the drug. [4]
  • A survey of nearly 1,000 people found that individuals were less likely to recommend a hypothetical medication when the risk of taking the drug was presented in relative, rather than absolute, terms. [5]
  • A systematic review of studies examining individuals' beliefs about family history and the risk of developing a disease found that individuals base their belief on some medical factors, such as number of relatives affected, as well as less objective criteria like a relative's suffering during the disease. [6]
  • In a recent Web questionnaire that included several types of physician statements about cancer risk, participants who overestimated their risk were likely to believe that the physician had minimized the risk to reduce the “patient’s” worry. [7]
  • When considering the risks of lung cancer surgery, possible death and disability from the cancer seem to figure more prominently in a surgery candidate's risk calculations than possible surgery-related death or postoperative complications. [8]
  • Money paid to students for their participation in mock clinical trials made it more likely that the students would agree to volunteer for the trials, regardless of the level of risk associated with each trial, according to a recent study. [9]
  • Nearly 18 percent of individuals who are older than 85 are considered to have a poor diet, compared to 16 percent of all Americans. [9]
  • Patients tend to overestimate the risk of drug side effects when those side effects are presented verbally, using terms like “rare” or “common,” compared to numerical (percentage) resentations of side effect risks, a U.K. study finds. [10]
  • A systematic review of studies on communicating clinical evidence to patients indicates that less-educated and older patients prefer proportions to percentages when discussing risk with their physicians. [11]
Catching the Problem Early

The numbers are everywhere: A drug ad touting a 40 percent reduction in the risk of high cholesterol. A study that says taking another drug can increase the risk of breast cancer by 20 percent. The advice that a daily walk might cut the risk of future obesity by 10 percent. Although the percentages sound authoritative, they're actually only the first step in understanding risk, according to Dartmouth Medical School researchers Lisa Schwartz, M.D., and Steven Woloshin, M.D.

Schwartz and Woloshin say there are several questions that need answers before a patient or physician can fully comprehend risk reported for a drug or procedure. For instance, what outcome does the “risk” measure — the chance of developing a disease or the chance of dying from it? Is the disease dangerous, in the sense that developing the disease necessarily leads to death? Is risk calculated in an unusual group — elderly cancer patients, for example — that might make the risk calculation less applicable to the general public?

Risk may also be expressed several ways mathematically, which can lead to confusion. One of the most common ways of expressing risk is by presenting the absolute or relative difference in a condition between a treated group and a non-treated group. Absolute and relative risks are calculated from the same numbers, but the two can “feel” very different, Schwartz says.

For instance, if the risk of developing heart disease is four in 100 patients who do not take a cholesterol-lowering drug and two in 100 patients who do, the absolute difference in risk between the two groups is a simple subtraction: 2 percent.

Relative risk, on the other hand, is expressed as the ratio of the risk percentages in each group. Using the same data, the relative risk of heart disease is determined by dividing the 2 percent of those with heart disease who used the drug by the 4 percent of those with heart disease who didn't. In this case, the reduction in risk would be 50 percent.

Both numbers are technically correct, but make for very different headlines in a major health news story. The key to understanding such a finding, say Schwartz and Woloshin, is providing more background information to evaluate the numbers, including a full accounting how many heart disease events occurred in the first place “ Just knowing a relative risk reduction like '50 percent fewer' without knowing the base rate — 50 percent fewer than what? — is insufficient,” Woloshin says.

The way that risk is expressed can make a big difference in how prominent a risk seems, as illustrated by reports on the recent Women's Health Initiative study on the effects of estrogen and progestin hormone treatment. A Washington Post article on the study reported that women taking the hormones had “a 41 percent higher incidence of strokes” compared with women taking a placebo. A few paragraphs later in the article, the absolute numbers of the study came out: the 41 percent increase corresponded to eight more strokes per 10,000 women for a year.[13]

Expert Sources:

Lisa Schwartz, M.D.
Dartmouth Medical School
(802) 296-5178
lisa.schwartz@dartmouth.edu

Steven Woloshin, M.D.
Dartmouth Medical School
(802) 296-5178
steven.woloshin@dartmouth.edu

Allen Sanderson, Ph.D.
University of Chicago
(773) 256-6269
arsx@uchicago.edu

David Ropeik, M.A.
Harvard Center for Risk Analysis
(617) 432-6011
dropeik@hsph.harvard.edu

References

1. National Security Council (2001) What are the Odds of Dying? Resource Sheet. Last accessed 12-10-04 at http://www.nsc.org/lrs/statinfo/odds.htm.

2. T. Fahey et al. (1995) Evidence based purchasing: understanding results of clinical trials and systematic reviews. British Medical Journal, 311, 1056-1059.

3. M. M. Schapira et al. (2001) Frequency or probability? A qualitative study of risk communication formats used in health care. Medical Decision Making, 21, 459-467.

4. R. Moynihan et al. (2000) Coverage by the news media of the benefits and risks of medications. New England Journal of Medicine, 342, 1645-1650.

5. L.A. Hembroff et al. (2004) Treatment decision-making and the form of risk communication: results of a factorial survey. BMC Medical Informatics and Decision Making, 4, 20.

6. F.M. Walter et al. (2004) Lay understanding of familial risk of common chronic diseases: a systematic review and synthesis of qualitative research. Annals of Family Medicine, 2, 583-594.

7. A.D. Gurmankin et al. (2004) Intended message versus message received in hypothetical physician risk communications: exploring the gap. Risk Analysis, 24, 1337-1347.

8. S. Cykert (2004) Risk acceptance and risk aversion: patients' perspectives on lung surgery. Thoracic Surgery Clinics, 14, 287-293.

9. J.P. Bentley and P.G. Thacker (2004) The influence of risk and monetary payment on the research participation decision making process. Journal of Medical Ethics, 30, 293-298.

10. P. Knapp et al. (2004) Comparison of two methods of presenting risk information to patients about the side effects of medicines. Quality and Safety in Health Care,13, 176-180.

11. R.M. Epstein et al. (2004) Communicating evidence for participatory decision making. Journal of the American Medical Association, 291, 2359-2366.

12. S. Okie. Hormone Treatment Is Called Harmful; Menopause Study Cites Health Risks. Washington Post, July 10, 2002, A1.

13. Writing Group for the Women's Health Initiative Investigators (2004) Risks and benefits of estrogen plus progestin in healthy postmenopausal women: principal results from the Women’s Health Initiative Randomized Controlled Trial. Journal of the American Medical Association, 288,321-333.

The Center for the Advancement of Health is an independent nonprofit organization that promotes greater recognition of how psychological, social, behavioral, economic and environmental factors influence health and illness. The Center advocates the highest quality research and communicates it to the medical community and the public. The fundamental aim of the Center is to translate into policy and practice the growing body of evidence that can lead to the improvement and maintenance of the health of individuals and the public. The Center was founded by the John D. and Catherine T. MacArthur Foundation and the Nathan Cummings Foundation, which continue to provide core funding. Funding for this series was provided by the Robert Wood Johnson Foundation.

For Information Contact:
Kristina Campbell
Editor, Health Behavior News Service
Center for the Advancement of Health
2000 Florida Ave., NW, Suite 210
Washington, DC 20009
p. 202.387.2829 / f. 202.387-2857
press@cfah.org
http://www.cfah.org

© Copyright 2004, Center for the Advancement of Health

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