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June 22,
2004 MARKETING
PRESSURES LEAD SCHOOLS TO BE OBESITY ZONES
Economic and cultural forces
encourage America’s school officials
to make fattening foods available to young people while eliminating the
students’ opportunity to work off those calories, researchers said
May 25 at a Department of Health and Human Services conference on obesity
and the environment. Cash-strapped school systems have found a new source of funds in willing
manufacturers of soda, candy and snacks who want to install vending machines
or even full-scale fast-food operations in schools, conference attendees
noted. These collaborations with private enterprise, when combined with intense
marketing of food inside and out of schools, raise questions about the
real purpose of education, said Alec Molnar, Ph.D., of Arizona State
University. “Are our schools here to educate our children or to be a platform
for advertisers?” Molnar asked. “Schools contribute to the weight problems by offering too much
bad nutrition and too little physical activity,” said David Foulk,
Ph.D., of Florida State University. “At the same time, the new
emphasis on high-stakes testing means that schools are concentrating
on core subjects like reading, math and science while eliminating art,
music and physical education.” As strong as the forces that encourage obesity and inactivity are, parents,
educators and public health officials must make the effort to reverse
their effects, said former Surgeon General David Satcher, M.D., Ph.D.,
who now teaches at the Morehouse School of Medicine. “In the past, so much was done to encourage bad health habits
that we now need to have the home, schools and community work together
to develop good habits,” Satcher said. Robert Gottlieb, Ph.D., of Occidental College pointed out the link between
the lack of access to fresh, healthy foods in schools and the communities
they serve and a reliance on fast food or junk foods. However, worse than the ready access to foods of minimal nutrition,
he said, is the fact that students pay for it out of their own pockets. Gottleib said, “Why
should poor students, who get free lunches, have to dip into their
own pockets to pay for food which is bad for them?” To read more from
the HHS conference, “Obesity and the Built Environment,” go
here. -- Aaron Levin, Health Behavior News Service |
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