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AMA ASKS ALCOHOL COMPANIES TO KEEP ADS AWAY FROM KIDS
Citing two decades' worth of research on alcohol-related brain damage in children and teens, the American Medical Association has asked network and cable television broadcasters to stop airing alcohol ads before 10 p.m.
"It's time TV executives and the alcohol industry stop profiting at the hands of those most harmed by drinking," said Dr. J. Edward Hill, chair of the AMA's Board of Trustees, at the board's December meeting in New Orleans.
Along with the proposed pre-10 p.m. ban, the AMA wants broadcasters to stop airing the ads, including beer and wine ads, on shows where 15 percent or more of the viewers are underage. The organization also targeted the alcohol marketers themselves, asking them to stop making ads that feature cartoons, mascots or other characters aimed at young people.
The plea comes as the AMA releases a new report, "Harmful Consequences of Alcohol Use on the Brains of Children, Adolescents and College Students," which concludes that the adolescent brain is particularly vulnerable to alcohol damage. The study suggests that the damage might be long-term and irreversible.
For more information on the report, go to www.alcoholpolicysolutions.net/hot_issue.
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