“We are attacking the stigma that tough guys can’t seek help. They can and they should,” U.S. Surgeon General Richard Carmona said at the campaign’s launch.

Depression is a prevalent and chronic condition that is amenable to self-management. Six million American men are affected by depression each year. Although depression affects twice as many women, the consequences for men are often more severe. Men are four times more likely than women to die of suicide, for example. Men are also more likely to turn to alcohol or drugs or engage in reckless behavior to cope with their depression, according to NIMH.

The campaign includes a series of television and radio public service announcements featuring men who have successfully treated their depression, as well as a new Web site with information on depression diagnosis, treatment options and local mental health services. The site also contains downloadable resources for health care providers.

To read more about “Real Men, Real Depression,” go to http://menanddepression.nimh.nih.gov/default.asp.