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Release Date: May 25, 2004

MARKETING PRESSURES LEAD SCHOOLS
TO BE OBESITY ZONES

By Aaron Levin, Science Writer
Health Behavior News Service


WASHINGTON — Economic and cultural forces encourage America’s school officials to make fattening foods available to young people while eliminating the students’ opportunity to work off those calories, researchers said Tuesday.

Cash-strapped school systems have found a new source of funds in willing manufacturers of soda, candy and snacks who want to install vending machines or even full-scale fast-food operations in schools, the scientists noted at a Department of Health and Human Services conference on obesity and the environment.

These collaborations with private enterprise, when combined with intense marketing of food inside and out of schools, raise questions about the real purpose of education, said Alec Molnar, Ph.D., of Arizona State University.

“Are our schools here to educate our children or to be a platform for advertisers?” Molnar asked.

While children are enticed by more calories available at school, they also have fewer chances to burn them during the school day. Many kids ride the school bus twice a day, attend classes without time for recess and, adding to the problem, spend their time after school in front of a computer, the television or a video game console.

“Schools contribute to the weight problems by offering too much bad nutrition and too little physical activity,” said David Foulk, Ph.D., of Florida State University. “At the same time, the new emphasis on high-stakes testing means that schools are concentrating on core subjects, like reading, math and science, while eliminating art, music and physical education.”

As strong as the forces that encourage obesity and inactivity are, parents, educators and public health officials must make the effort to reverse their effects, said former Surgeon General David Satcher, M.D., Ph.D., who now teaches at the Morehouse School of Medicine.

“In the past, so much was done to encourage bad health habits that we now need to have the home, schools and community work together to develop good habits,” Satcher said. “So how can we make schools good environments for nutrition and life-long physical activity?”

Robert Gottlieb, Ph.D., of Occidental College pointed out the contradiction between the lack of access to fresh, healthy foods in schools and the communities they serve, and a reliance of fast food or junk foods.

However, worse than the ready access to foods of minimal nutrition, he said, is the fact that students pay for it out of their own pockets.

Gottleib said, “Why should poor students, who get free lunches, have to dip into their own pockets to pay for food which is bad for them?”

Gottlieb has worked with inner-city high school students in Los Angeles to draw “food maps” of schools and neighborhoods, then get the students to document what food choices are available and where.

He’s also organized Farm-to-School projects, sending fresh, locally grown food into school cafeterias.

“Changing this system is possible,” Gottlieb said. “It’s going to be difficult, but it is possible.”


        
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Health Behavior News Service: (202) 387-2829 or www.hbns.org.

Center for the Advancement of Health
Contact: Ira R. Allen
Director of Public Affairs
202.387.2829
press@cfah.org