Washington Post
(Washington, DC)
Published in WashingtonAug. 18, 2003
**The Center for the Advancement of Health in the District recently rolled out new TV and radio spots featuring actor Danny Glover on behalf of its "Saving Our Men" program. The PSA is designed to encourage African American and Latino men to monitor their health. The spots, which cost about $200,000 to produce and distribute, were funded by the W.K. Kellogg Foundation of Battle Creek, Mich., said Ira R. Allen, the center's public affairs vice president.
Glover donated his time for the spot, which was filmed in New York, but the foundation paid Glover's airfare from California, as well as his hotel accommodations, Allen said. Glover was chosen because he is a respected figure among the spots' target audience of men of color. Having a credible spokesperson helps transfer a message to audiences, he said.
" It's a personal message delivered by a trusted source in your living room or your bedroom," Allen said. "That should have a lot more direct impact than a dog-and-pony show." For full article click here.
**excerpt only
